The Imperial Media Group Muse & News
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L.I.E. Feat. Ceez - “Fly On” OFFICIAL MUSIC VIDEO
Free Download of the song “Fly On” click the link below:
CLIENT NEWS: Anthony Flammia (@flamm) performed at the Inwood House for battered & bruised young
women. The night consisted of a soulful private performance for the young
ladies of Inwood following with ample time for pictures and questions! #anthonyflammia #mykindoflove #flamm #charity #givingback #upsanddowns
Off to the convention center! Viva Las Vegas! #WWDMagic #Vegas #PR
Our founder Mercedes spoke virtually at the #PCMS conference today at her alma mata @BloomU! “All Things Entrepreneurial” link for viewing will be posted on www.TheImperialMGBlog.com ! (Taken with Instagram)
It’s 5pm! Time to get into our #BuildYourBrand chat
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With the 2012 Olympics taking place it is hard not to be inspired by the amazing success stories of the athletes. #BuildYourBrand
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So in the great spirits of the Olympics, today’s topic is entitled “Turning Your Goals Into GOLD” #BuildYourBrand
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Who doesn’t admire the focus and dedication of Olympic athletes? #BuildYourBrand
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Watching leaves you wondering how do these athletes stay focused when everything is on the line w/ the whole world watching #BuildYourBrand
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Olympics atheletes dont just physically practice; they visualize their goals. #BuildYourBrand
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The perfect landing, the new world record, standing on the podium.. #BuildYourBrand
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And with that goal in sight, they live out the steps that will get them there. #BuildYourBrand
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So the vey first step is to visualize your goals. Write them down. #BuildYourBrand
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Even outline the steps your going to take on a inspiration board, so your constantly reminded of them #BuildYourBrand
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And what you want to do is develop some short, mid and log term goals #BuildYourBrand
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Long*
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Often we have so many goals, we aren’t able to apply enough time and energy into truly achieving them #BuildYourBrand
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It’s vital to prioritize your goals and focus on the ones that are most relevant, inspiring and critical for you to attain #BuildYourBrand
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You’ll have more energy and commitment to achieve goals that you are truly passionate about. #BuildYourBrand
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Documenting yor goals- make them much more than just an aspiration. #BuildYourBrand
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The actual process of writing goals moves them from being just an idea to a commitment #BuildYourBrand
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We also suggest setting 90 day goals. #BuildYourBrand
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It’s often daunting to think about what you’ll achieve in a years time #BuildYourBrand
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But it’s far more manageable and motivating to break your goals into smaller time frames. #BuildYourBrand
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follow @TheImperialMG tweets be on point.
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This also allows you to make changes during the year #BuildYourBrand
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Changes in competive landscape, changes in your team or even new opportunities that come along #BuildYourBrand
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Think about it like sailing a boat. You have to adjust the direction of the sail to keep on the right track. #BuildYourBrand
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Getting from point A to Z is rarely a straight path. #BuildYourBrand
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But when it comes to achieving success, no one has “the Midas touch” it truly takes hard work! #BuildYourBrand
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Lets admit it, the problem we all have is setting goals and taking the neccessary action to achieve them. #BuildYourBrand
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That’s brings an end to today’s twitter chat! #BuildYourBrand
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We are encouraging everyone to stay committed to their goals this week. #BuildYourBrand
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Do something everyday to work towards your goals. #BuildYourBrand!
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If you have all questions or inquiries, feel free to contact us at Info@TheImperialMG.com
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It’s 12 pm and we’re ready to share some great tips on how to brand yourself! #BuildYourBrand
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One the most common misconceptions of branding, is that it is only for professionals or companies. #BuildYourBrand
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Everyone has a brand. It’s the “mental picture” others have of you. #BuildYourBrand
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It’s the sum total of values, talents and actions that others tend to automatically associate you with. #BuildYourBrand
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Why should you care about your personal/ professional brand? Well your brand is your reputation! #BuildYourBrand
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We’ve all heard the expression “perception is everything.” It’s really true! #BuildYourBrand
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If you don’t PROactively brand yourself, others will assign a brand to you- by default. #BuildYourBrand
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And you may not like what they come up with! #BuildYourBrand
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So with that being said there are 4 phases involved in building a brand. Get your pens out because these are important! #BuildYourBrand
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1) Determine your attributes- understand the special skills and you have and how they can be used! #BuildYourBrand
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1) Pay special attention to those skills that separate from others! #BuildYourBrand
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2) Develop your brand and build a platform- do this when you establish which skills are your strongest and will separate you from the crowd!
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2) For many, their platform is a website that showcase and support their skills/ services.
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3) Spread the word about your brand- let people know your exist! #BuildYourBrand
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3) Communicate your message with clarity, consistency and regularity! #BuildYourBrand
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3) Attend networking events, use various social media platforms, blog, write articles. #BuildYourBrand
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3) Use your platform as the launching pad for your brand message! #BuildYourBrand
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Are we moving to fast for everyone? Let us know! Lol #BuildYourBrand
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The very last phase and very important! 4) Maintain your brand! #BuildYourBrand
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Get in the habit of monitoring and maintaining your brand! #BuildYourBrand
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Great way to do so is with Google alert! See what others are saying about you #BuildYourBrand
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Never for a second think that once you build your brand your good. Branding is a never ending process. #BuildYourBrand
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Your brand is a lifestyle. Don’t just talk about it, be about it! #BuildYourBrand
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Your brand is the genuine personality of your company. #BuildYourBrand
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It’s what you or company stands for and what it is know for. #BuildYourBrand
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If you can’t define your brand, guess what? Your audience won’t be able to either! #BuildYourBrand
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Here’s a tip: look at yourself in the mirror and ask yourself ‘what do I stand for, what do I want to be remembered for.’ #BuildYourBrand
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We hope this session helped and inspired you to really think about the message your convey with your brand ! #BuildYourBrand
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We’ll be having various workshops, twitter chats and more sessions! All apart of our #BuildYourBrand campaign!
Technology is changing the way people think and operate, but is it also degrading humanity?
That’s the premise behind Skype’s new $12 million marketing campaign, which slams both Facebook and Twitter as it promotes its own more-intimate form of keeping in touch.
The campaign, “It’s time for Skype,” makes virtual enemies out of Facebook and Twitter with targeted ads that suggest the social networking sites are “degrading humanity.” If Twitter is known for its 140-character limit and Facebook for its wall posts, Skype’s authority is that its video conferencing — and the real emotions that it can express — bring people back to a (more) real world.
The ads, released in the U.K. on April 2 and expected to hit the U.S. in the coming months, include the following catchphrases:
“When did LOL replace the sound of laughter?”
“When did it become okay to text mum happy birthday?”
“Humans were made to look, listen and feel.”
“140 characters doesn’t equal staying in touch.”
“Your one-way ticket back to humanity.”
“Upgrade from a wall post to a first class conversation.”
“No delays on human conversation.”
The ads have a bold look as well, with “It’s time for Skype,” featured below the slogan:
Photo courtesy of Adweek
To be sure, the frustration — and divide — between the digital world and the real world is becoming increasingly important, with many people experimenting quitting Facebook and others challenging themselves to abstain from social media altogether. Even fake Twitter accounts have popped up poking fun at what it means to be connected versus disconnected in today’s world.
In that respect, Skype’s new campaign could be an abrasive wake-up call to connected users everywhere to get offline and go out into the real world more — that is, if the campaign, and Skype’s usability itself, weren’t fleshed with irony. At the same time Skype targets Facebook and Twitter with these ads, it’s using both social networking sites to promote its own use.
Skype has an integration feature that allows Facebook users to utilize the world’s largest social networking site to make video calls. Meanwhile, as part of the “It’s Time for Skype” social media campaign — which most companies have realized is a important facet of marketing these days — the hashtag #timeforskype will be used on Twitter to promote Skype and its products.
We also can’t forget the obvious: While video conferencing does allow for face-to-face interaction, it doesn’t take place in the physical world. Skype, like both Facebook and Twitter, is a virtual platform.
What do you think of Skype’s new marketing campaign? Is it really bringing people back to humanity, or is it just bullying Facebook and Twitter? Sound off in the comments.
(via bekindthroughthestruggle)
In honor of Women History Month, every week day we will be featuring young women in various media industries that we truly believe will one day make history! We are going to start off the month with L&L Online Media Co.Founder & Creative Director, Samantha Phagu!
At the young age of 22, Samantha has created an online media company that has the potential to be one of the top online sources to discover upcoming talent.
L&L first started as a blog featured on blogger.com entitled Lipstick & Labels. There Samantha and her two best friends shared their thoughts on fashion, music, art and more. With great feedback and influence from her two internships Condé Nast Fall ’08 and VIBE magazine Spring ’09), Samantha found her calling. She was inspired to follow her dream and turn this popular blog into an online publication
Today L&L Online Media is a company created to inspire the world using the best emerging talent in all genres. They do this through different outlets that they have created: Exposé Magazine (L&L’s online magazine), L&L TV, Tumblr, events, and much more!
Samantha Phagu is determined to make L&L the main source for emerging talent in every major city. She strongly believes anything is possible with enough dedication and hard work and encourages all individuals to follow their dreams! With her ambition and business mind, we are positive that Samantha Phagu is bound to make history!
Be sure to follow Samantha’s journey via twitter: @SamChanel_ & make sure you check out www.LnLOnlineMedia.com!
Complete these advertising slogans (the answer guide is below):
1. Bounty. The quicker ________ ________.
2. Takes a licking ________ ________ ________ ________.
3. Pork. The other ________ ________.
4. Pardon me. Do you have any ________ ________.
5. Plop, plop, fizz, fizz, ________ ________ ________ ________ ________ ________.
6. Let your fingers ________ ________ _________.
7. The mind is a terrible ________ ________ ________.
8. Friends don’t let ________ ________ ________.
9. I’ve fallen ________ ________ ________ ________ ________.
10. It takes a tough man ________ ________ ________ ________ ________.
11. Tastes great, ________ ________.
12. Don’t leave home ________ ________.
13. Where’s the ________?
14. You’re in good hands with ________.
15. Melts in your mouth, ________ ________ ________ ________.
16. Reach out and ________ ________.
17. Never let ‘em see ________ ________.
18. Maxwell House Coffee. Good ________ ________ ________ ________.
19. All the news ________ ________ ________ ________.
20. My bologna has a first name, ________ ________.
I’m guessing most of you answered more than half of these and that some of you completed all 20. Your ability to instantly recall so many of those slogans is a testament to two things:
1. Message consistency. Effective messages don’t change that often. Sure, they can be tweaked, modified and updated over time, but the heart of your messages will likely remain the same for years. It’s noteworthy that the youngest of the 20 slogans above is Bounty, at 21-years-old; the oldest is The New York Times, at an ancient 116-years-old.
2. Message repetition. The more often you repeat your messages, the more likely they will be remembered. Exactly how many times you should repeat your messages is a subject of great debate: too many times and you’ll alienate the audience; too few and they’ll forget you. An earlier article highlighted two views about the appropriate number of times you should repeat your messages.
Here’s the bottom line: If you want to share the same messaging success as the 20 advertisers above, make sure your messages benefit from consistency and repetition over time.
Answer Guide:
1. “picker-upper,” Bounty, 1991
2. “and keeps on ticking,” Timex, 1956
3. “white meat,” National Pork Board, 1986
4. “Grey Poupon,” Grey Poupon, 1980
5. “oh what a relief it is,” Alka-Seltzer, 1970s
6. “do the walking,” Yellow Pages, 1964
7. “thing to waste,” United Negro College Fund, 1972
8. “friends drive drunk,” U.S. Department of Transportation, 1992
9. “and I can’t get up,” LifeCall, 1990
10. “to make a tender chicken,” Perdue, 1972
11. “less filling,” Miller Lite, 1974
12. “without it,” American Express, 1975
13. “beef,” Wendy’s, 1984 14. “Allstate,” Allstate Insurance, 1956
15. “not in your hands,” M&M’s, 1954
16. “touch someone,” AT&T, 1979
17. “you sweat,” Gillette, 1980s
18. “to the last drop,” Maxwell House Coffee, 1926
19. “that’s fit to print,” New York Times, 1896
20. “it’s O-S-C-A-R,” Oscar Meyer, 1960s
A big hat tip to Tagline Guru, a California-based consultancy whose excellent website lists many more of the most memorable taglines of the broadcast media age.
Visit the Mr. Media Training Blog to see the 21 Most Essential Media Training Links. Brad Phillips is the author of the Mr. Media Training Blog and president of Phillips Media Relations, which specializes in media and presentation training.
